the challenge
To create an eye-catching, drop dead gorgeous, minimal, contemporary brand design for Carters Art House, (we know, lots of superlatives there), just couldn’t cut any out!
the challenge
To create an eye-catching, drop dead gorgeous, minimal, contemporary brand design for Carters Art House, (we know, lots of superlatives there), just couldn’t cut any out!
the real challenge...
Ah, well you see Carters is made up of Toby (yep me) and my dad Don, a now retired design guru, Creative Director and my ex boss. So no conflict of egos there then! Joking apart my dad wanted to get back to creating true art that he believes in and feels passionate about and thus Carters Art House was born.
this is how we did it…
the real challenge...
Ah, well you see Carters is made up of Toby (yep me) and my dad Don, a now retired design guru, Creative Director and my ex boss. So no conflict of egos there then! Joking apart my dad wanted to get back to creating true art that he believes in and feels passionate about and thus Carters Art House was born.
this is how we did it…
branding
The branding needed to be classy and minimal throughout allowing the artworks to attract the attention they deserve. We used a monotone palette to create a minimal round logo which is accompanied by a contrasting signature style stamp.
branding
The branding needed to be classy and minimal throughout allowing the artworks to attract the attention they deserve. We used a monotone palette to create a minimal round logo which is accompanied by a contrasting signature style stamp.
branding
The branding needed to be classy and minimal throughout allowing the artworks to attract the attention they deserve. We used a monotone palette to create a minimal round logo which is accompanied by a contrasting signature style stamp.
e-commerce website
With selling artworks online the primary objective, we needed to create a full e-commerce website to really showcase the art. Creating an intuitive user experience to make purchasing as efficient as possible.
e-commerce website
With selling artworks online the primary objective, we needed to create a full e-commerce website to really showcase the art. Creating an intuitive user experience to make purchasing as efficient as possible.
e-commerce website
With selling artworks online the primary objective, we needed to create a full e-commerce website to really showcase the art. Creating an intuitive user experience to make purchasing as efficient as possible.
social media
An active and engaging social media presence was crucial in driving potential customers to the website. We created a range of posts with a consistent honest and approachable narrative to help build an active online community.
social media
An active and engaging social media presence was crucial in driving potential customers to the website. We created a range of posts with a consistent honest and approachable narrative to help build an active online community.
social media
An active and engaging social media presence was crucial in driving potential customers to the website. We created a range of posts with a consistent honest and approachable narrative to help build an active online community.
email marketing
Following up online leads with a range of targeted email marketing campaigns really helped to convert potential sales into online orders.
email marketing
Following up online leads with a range of targeted email marketing campaigns really helped to convert potential sales into online orders.
email marketing
Following up online leads with a range of targeted email marketing campaigns really helped to convert potential sales into online orders.
photography
Photographing all of the finished artworks is a key part of the process and we were on hand to art direct all photoshoots to ensure that we captured the true essence of each artwork.
photography
Photographing all of the finished artworks is a key part of the process and we were on hand to art direct all photoshoots to ensure that we captured the true essence of each artwork.
photography
Photographing all of the finished artworks is a key part of the process and we were on hand to art direct all photoshoots to ensure that we captured the true essence of each artwork.
We are really proud of the end result
Why not check it out, we would love to hear your thoughts…
We are really proud of the end result
Why not check it out, we would love to hear your thoughts…
TEAMWORK WORKS. SO LET’S DO THIS. TOGETHER.
TEAMWORK WORKS. SO LET’S DO THIS. TOGETHER.
