the challenge
Sabio approached us with a re-brand project for their flagship annual event ‘DISRUPT’, the team quite naturally became very excited. The cherry on the top, it was an open brief, sending our creative juices into overdrive. The only stipulation…to keep the existing event name and to not look too corporate, so off we go!
the challenge
Sabio approached us with a re-brand project for their flagship annual event ‘DISRUPT’, the team quite naturally became very excited. The cherry on the top, it was an open brief, sending our creative juices into overdrive. The only stipulation…to keep the existing event name and to not look too corporate, so off we go!
initial design concepts
As Sabio had recently launched their new corporate branding, we felt it was important to explore the use of colour and typography to harmonise with the new styling, whilst creating a dynamic look and feel for the event itself.
initial design concepts
As Sabio had recently launched their new corporate branding, we felt it was important to explore the use of colour and typography to harmonise with the new styling, whilst creating a dynamic look and feel for the event itself.
mono-disrupt
Monotone graphic creative focused on the ‘art’ of disruption. Using abstract shapes and illustrations provides a bold backdrop for the event, the minimalist approach contrasts with previous years where photography was prevalent.
mono-disrupt
Monotone graphic creative focused on the ‘art’ of disruption. Using abstract shapes and illustrations provides a bold backdrop for the event, the minimalist approach contrasts with previous years where photography was prevalent.
mono-disrupt
Monotone graphic creative focused on the ‘art’ of disruption. Using abstract shapes and illustrations provides a bold backdrop for the event, the minimalist approach contrasts with previous years where photography was prevalent.
geo-disrupt
Utilising the Sabio slant graphic from the new company branding to ‘disrupt’ the otherwise perfectly tessellating geometric patterns.
geo-disrupt
Utilising the Sabio slant graphic from the new company branding to ‘disrupt’ the otherwise perfectly tessellating geometric patterns.
geo-disrupt
Utilising the Sabio slant graphic from the new company branding to ‘disrupt’ the otherwise perfectly tessellating geometric patterns.
ripple-disrupt
An organic visual manifestation of ‘disruption’ based on the rippling of still water when disturbed.
ripple-disrupt
An organic visual manifestation of ‘disruption’ based on the rippling of still water when disturbed.
ripple-disrupt
An organic visual manifestation of ‘disruption’ based on the rippling of still water when disturbed.
colour-disrupt
Vibrant abstract works of art ‘disrupted‘ by the bold logo cutting through the layout and dominating the composition. Removing the vowels from the logo provides a larger jump from previous years event styling.
colour-disrupt
Vibrant abstract works of art ‘disrupted‘ by the bold logo cutting through the layout and dominating the composition. Removing the vowels from the logo provides a larger jump from previous years event styling.
colour-disrupt
Vibrant abstract works of art ‘disrupted‘ by the bold logo cutting through the layout and dominating the composition. Removing the vowels from the logo provides a larger jump from previous years event styling.
design development
After going through the initial design concepts with the Sabio team it was decided that whilst concept one was the preferred visual route, it was the logo from concept two that resonated the most. We set to work combining the two and creating the new Sabio Disrupt event styling…
design development
After going through the initial design concepts with the Sabio team it was decided that whilst concept one was the preferred visual route, it was the logo from concept two that resonated the most. We set to work combining the two and creating the new Sabio Disrupt event styling…
the event
Here at BrandBox HQ nothing makes us happier than seeing all of our creativity come to life and Disrupt was no exception, take a peek below…
the event
Here at BrandBox HQ nothing makes us happier than seeing all of our creativity come to life and Disrupt was no exception, take a peek below…
another happy customer
“We’re delighted with the work BrandBox have done and continues to do for Sabio. The re-brand of Disrupt in particular was an exciting project to work together on. BrandBox took the time to get to know Sabio and clearly understood the brief. It’s been great seeing the Disrupt re-brand come to life, all elements of the concept look brilliant from digital assets, to merchandise through to the venue signage and more.”
Katherine – Sabio
another happy customer
“We’re delighted with the work BrandBox have done and continues to do for Sabio. The re-brand of Disrupt in particular was an exciting project to work together on. BrandBox took the time to get to know Sabio and clearly understood the brief. It’s been great seeing the Disrupt re-brand come to life, all elements of the concept look brilliant from digital assets, to merchandise through to the venue signage and more.”
Katherine – Sabio
TEAMWORK WORKS. SO LET’S DO THIS. TOGETHER.
TEAMWORK WORKS. SO LET’S DO THIS. TOGETHER.
